As a Marketing major, I have heard the phrase “Google Analytics” thrown around a lot, so I decided to take the introductory lesson titled “Google Analytics Essential Training”. First, I was given a welcoming and introduction to what Google Analytics is. Then, I was immediately pushed into its application. Within the first lesson, it had me install Google Analytics on to my website and was showing me different tricks to managing the tool more effectively. I now have control over seeing who views my website and am curious to see how it processes in the future.