ABOUT ME

What do you want to know?

About

Education

I am currently a third-year Marketing major at the University of Georgia with an emphasis in Digital Marketing. I am also pursuing minors in Communication Studies and Design & Media, and certificates in New Media, Music Business, and Workforce Diversity.

I chose to study marketing because I enjoy its versatility. Marketing is in almost every facet of our lives and has the power to make a real difference in the world. Although I am not completely sure of what I want to do in my career quite yet, I know I want to do something meaningful. By pursuing minors and certificates in such varying areas, I like to think that I am setting myself up with options for a successful and impactful future.

Values

Open-mindedness. I have always been a very open person. I enjoy broadening my perspective in any way I can. I love adventure and am always game to exploring uncharted territories. Life has been known to throw me a few curveballs, but being adaptable and open is how I have managed to overcome those obstacles.

Independence. I was raised to understand the importance of being independent. At the end of the day, all you have is yourself. You have to be assured in your value and your worth before you can truly be the best that you can be.

Connection. With that said, I strongly value my relationships. From my family to my friends to my networks, I believe that you should invest in your relationships with others because you are investing in yourself. Treat others with kindness and respect, and the same energy will find its way back to you.

Interests

Growing up, film always found a way to captivate me. Being immersed in other perspectives enabled me to empathize with others and expanded my knowledge of human experience. Sometimes we get so caught up in the chaos of our own lives that we forget that the world is so much bigger than ourselves.

There are not enough hours in the day for me to listen to music. Similar to film, music acts as an escape for me and brings me back to Earth. Sometimes, all we need is to spend half an hour tuning out the noise of life so that we can really appreciate life. Here are some of my favorite tracks.

With a restless soul and desire to see everything the world has to offer, traveling has always been a passion of mine. My favorite part about traveling is the people you meet. It is so interesting hearing other people’s stories, and traveling allows you to cross paths with the most fascinating people. My goal is to one day travel to all 7 continents.

PORTFOLIO

Here are things that I have done.

PORTFOLIO

NMIX 4110: New Media Production

I took this course as part of my New Media certificate. The certificate program strives to give students an understanding of new media technologies and their application to a chosen field. In this course, I learned how to use HTML, CSS, and JavaScript. It is where I learned how to code this website. The link above has a list of all the assignments we did for the class, including the first iteration of the website you are on right now.

MARK 4450: Social Media Strategy

In this course, I learned the history, importance, technology, and strategic uses of social media as a part of marketing strategy. In my brand comparison paper, I analyzed and compared the digital presence of two major companies. I examined the strategies of Warby Parker Eyewear and Zenni Optical on eight different platforms and compared them to each other.

Graphics

Here are examples of past graphic works I have created. Most were created for specific events for clubs and organizations, and others were created for my job with Zero Mile Marketing for some of our clients.

Personal Instagram

A person's social media is their personal brand. I have used my personal Instagram account as a means to cultivate a brand for myself. I try to post visually appealing photos that capture a more interesting version of my life while also trying to incorporate humor and my personality into my content.

ARST 3205: Digital Video I

This was the first class I took to fulfill my Design & Media minor. Directed by the Lamar Dodd School of Art, this minor is unique in that it combines focuses on time-based media, photography, and graphic design. In ARST 3205 (Digital Video I), we learned how to use Adobe Premiere Pro and how to use video as an art medium. Although I am not an art student, this class encouraged personal creativity and gave me a taste of the art school. Here are some of the projects I have completed.

Social Media Audit

For my role at Zero Mile Marketing, I performed an audit of the social media presence of one of my clients. I examined the client's metrics and competitors, and developed a strategy plan on how to improve.

Workforce Diversity Final Project

In this certificate program, I learned about diversity in the workplace, which is a topic that I hold to great value. For the final project, I worked with a team to outline a diversity initiative program. In my future career, I hope to have an influence in pushing diversity and inclusion in the workplace.

Personal Blog

On my blog, you will find a variety of my written works. There are excerpts from my travels, assignments from different classes, and some of my personal experiences. Through my blog, I try to provide value to readers while also using it as an outlet to express my thoughts.

RESUME (click me)

AS OF APRIL 2019

RESUME

  • 2016

  • May 2016

    Marietta, GA

    Graduated Highschool

      • GPA: 4.00/4.00 Unweighted, 4.54/4.00 Weighted
      • Class Rank: 5th of 435
      • Honors and Awards: Georgia Certificate of Merit Award; AP Scholar; Senior Elite; Superlatives: Wittiest, Best Person to Follow on Social Media
  • August 2016

    Athens, GA

    Started College at UGA

      • Major: Marketing, with emphasis in Digital Marketing
      • Minor: Communication Studies, Design and Media
      • Certificates: New Media, Music Business, Workplace Diversity
  • 2017

  • May 2017 - July 2017

    Arequipa, Peru

    Volunteered in Peru

      • Created diversified and engaging lesson plans to teach English to 100+ students grade levels 1-6
      • Advised youth in developing interpersonal skills and intercultural competence
      • Worked with a team of international student volunteers to facilitate impactful teaching experience
  • July 2017 - August 2017

    Athens, GA

    Seasonal Employee at Beat the Bookstore

      • Designed and organized promotional flyers to attract business during peak season
      • Interacted with customers by taking textbook sales and rentals, assisting in store, and answering phone calls
      • Demonstrated organizational skills through labeling, shelving, listing, and taking inventory of merchandise
  • 2018

  • January 2018 - July 2018

    Athens, GA

    Outgoing Global Volunteer Manager at AIESEC

      • Advised prospective travelers who are interested in volunteering abroad
      • Marketed organization through interactive tabling, collaborative social media, and eye-catching flyers
  • March 2018 (Spring Break)

    Fort Myers, FL

    Volunteered with IMPACT

      • Utilized Spring Break to promote environmental justice
      • Beautified environment by lopping trees, removing invasive plants, staining wooden fences, removing barbed wire fences, clearing trails, and cleaning up trash from interstate highways
      • Networked with environmentalists to learn more about environmental issues and ways to reduce footprint
  • March 2018 - Present

    Athens, GA

    Social Media Specialist at Zero Mile Marketing

      • Manage social media accounts for 5 clients of varying industries
      • Create captivating captions and visually appealing graphics to promote events and maintain relevance
      • Oversee posting of content on Facebook, Twitter, LinkedIn, and Instagram to optimize audience impressions
  • May 2018 - July 2018

    Athens, Greece

    Content Creation Intern at Genius Real Estate

      • Managed social media accounts of company, particularly Instagram and Facebook
      • Generated campaign ideas to increase engagement on social platforms
      • Translated and proofread articles for company blog
  • August 2018 - Present

    Athens, GA

    Doctoral Research Assistant

      • Analyze and code assets for quantitative inquiry through systematic content analysis
      • Collect digital marketing recruitment assets from colleges and universities across the United States
      • Write qualitative assessments based on collected data for inclusion in the research study
  • 2019

  • January 2019 - March 2019

    Athens, GA

    Finalist in UGA Digital Marketing Competition

      • Competed in a semester-long, team digital marketing competition involving 174 students on 37 teams
      • Leveraged a $200,000 budget to solve marketing challenge for the College Football Hall of Fame
      • Coached by a veteran marketing professional and chosen as the top team to present pitch directly to client
  • January 2019 - Present

    Athens, GA

    Graphic Designer for STEM Women Summit

      • Curate brand image by developing visually appealing logo and formatting website design
      • Create informative and attractive flyers to generate interest in summit participation and sponsorship
      • Serve as creative guide for brand management and public relations
  • March 2019 (Spring Break)

    Charlotte, NC

    Volunteered with IMPACT

      • Utilized Spring Break to promote educational advocacy
      • Volunteered at several boys and girls clubs, a halfway home, a soup kitchen, and a special education center
      • Networked with community members to learn more about educational divide and opportunity inequality

CONTACT ME

Tell me your secrets.

Contact